Wednesday, January 26, 2011

A Bag is Born


If there’s something the Danes master, it’s design. Their cool demeanour is represented in clean lines and simple silhouettes, and bag brand Adax is doing a pretty good job of designing understated bags that are feminine, sophisticated and fast becoming favourite accessories on the arms of many a fashionista. Being a sucker for seeing how things are made, I got my hands on some behind-the-scenes pics of Adax's bags in the making – from skins at the Italian tannery to production in Poland. The brand has existed since the 80s, and has come a long way since its humble beginnings – not only design-wise, but also image related.


Pick a bag, any bag...


Sewing

One big washing machine


Bagmaking
Old school Adax sketch

Adax Cremona

A very wooden Adax, anno 2001

and Adax today.